Catch Me in The Press
DAILY INDEPENDENT // SIX40RTY COVERAGE
“This is AHG’s second concept in Arizona — co-created by its former Director of Marketing & Brand Design Shelby Elmore… Six40rty will encompass 10,000 square feet of indoor and outdoor space, featuring more than 70 televisions and a lighting and sound system for the ultimate sports viewing and nightlife experience.”
COLLEGE TIMES // ANOCHE CANTINA INTERVIEW
Anoche Cantina plays into the nightlife concept and incorporates the symbolism of butterflies as an evolutionary experience from when a person hears about the brand to the moment they step inside, according to Elmore.
“Rather than just bringing in a brand and some chairs, some couches or tables, we really think about every single touch point and how do we create a personality,” Elmore says about the interior. “Maya Angelou talks about how as a person you don’t remember someone for what they say, you remember how they make you feel. We want to be memorable from the moment you see a photo of ours or an advertisement of ours to the moment you walk in.”
425 Magazine 30 Under 30 // September Issue Cover
Shelby Elmore’s career started in 2012, when she became the very first women’s fitness writer for the sports retailer Finish Line’s new blog. In hindsight, Elmore said, the job, which she held in addition to a market research and brand development position at an influencer tech startup, solidified a passion for helping female entrepreneurs. It also refined her talent for developing strong branded content that imbues her work at Ascend today. “Shelby is no less than a dynamo,” Ascend CEO Elaina Morris wrote in her nomination of Elmore. One day, Elmore hopes to officially start a nonprofit that develops female entrepreneurs — a service for which she volunteers her free time. To unwind, the driven Redmond resident enjoys anything involving health and wellness and listening to The Skinny Confidential podcast. — BP
Fabulous Washington // Fabulous People Feature
Shelby Elmore is the FORMER director of marketing and brand design of Ascend Hospitality Group, a Black- and female-led locally owned restaurant group based in Bellevue. “My job is to be the North Star of each of AHG’s 8 concepts to ensure that everything — from marketing, and advertising, to design and innovation — fits the different immersive guest experiences.”
Digital Marketing Masterclass Keynote Speaker // Masterclass
Shelby will be teaching attendees how to bring experience-based marketing into a digital world, along with ways to increase your marketing 'lanes', ideas for creating immersive campaigns, and examples of dynamic content for any industry.
If you are a senior-level marketer looking for ways to have a higher impact through experiential content, this is for you!
30 Denver Girls Who Are Absolutely Killing It On Instagram Right Now // Narcity
Why She's Killing It: If you're looking for an account that will inspire to you to hit the gym more often, this is it. Shelby puts in the work at the gym and encourages and inspires her followers to do the same. She also posts a lot of gorgeous lifestyle, fashion and beauty pictures!
Finish Line Women run the Nike Women’s Half Marathon in San Francisco
On October 19th, 2014, Shelby Elmore joined 25,000 other women to take on the streets of SF for the Nike Women’s Half Marathon San Francisco while representing Finish Line Women.