Accomplished Brand ‘North Star’

Described as a "revolutionary innovator," Shelby has redefined what traditional marketing means for hospitality. To her, there are no limits. Instead of just a meal, she leads her teams to conceptualize and execute memorable experiences that go beyond the plate – such as fully immersive print or digital graphics that draw the guest into the restaurant before ever setting foot through the door. Shelby has a notable reputation as “a protector of the brand,” ensuring everything from marketing and advertising to design and innovation — fits every touchpoint of the guest experience.

LEADERSHIP, DEVELOPMENT, & TEAM BUILDING

A Pioneer in Social Media & Influencer Marketing

Shelby’s career path started as the first-ever women’s fitness writer for sports retailer Finish Line with the launch of its inaugural blog. During this time, the term ‘influencer’ was just surfacing, and the athletics industry was predominantly male. Looking back, she feels this step set the tone for her passion in guiding female entrepreneurs to fulfill their aspirations, personally and professionally.

At the same time, Shelby led market research and brand development at a pioneering influencer tech start-up, influence.co. There she noticed a significant gap in traditional influencer marketing and aimed to fill that vacancy with her own freelance work, built upon developing strong content for new brands. Throughout her career, Shelby has always made sure everything she produces has an extra level of polish, thriving on rich content and driving the brands she leads forward.

Concepting, Graphic Design, & Photography

Consistent, quality content is the core of any strong brand. Shelby won her first global art award at age seven and has continued expanding her repertoire since. From product mockups and pitch decks to websites, advertisements, murals, logos, and other graphics, Shelby has the skills and experience necessary to enhance any brand.